GLATT started with a shirt in a suitcase.
Six in the morning, a rented flat in Neukölln, and a linen shirt that had spent nine hours folded around a pair of shoes. There was no iron. There was a hairdryer, a kettle, and forty minutes.
Anyone who moves for work knows the version of this that applies to them. The hotel iron that scorches. The steamer that needs a wall socket, a doorframe and a spare ten minutes. The travel iron that is technically a travel iron and practically a brick.
What we wanted
One object. Small enough that you stop deciding whether to bring it. Hot enough to actually be an iron rather than a warm suggestion. And built so that the first thing you do isn't read a manual.
GLATT ONE folds because a rigid handle is the reason travel irons don't travel. It heats in fifteen seconds because anything longer and you'll do it tomorrow. The plate is titanium-coated and holds one temperature, because three heat settings on a device this size is a dial you'll get wrong.
Where we are
Berlin. The design, the specification, the packaging, the writing you're reading — all of it happens here. The city has a particular allergy to decoration, and we've inherited it. Nothing on the product that isn't doing a job. No chrome. No blue LED. No branding embossed on a surface you press against clothes.
Where it's made
Guangdong, by a manufacturing partner who has been building small heating appliances for two decades. We'd rather tell you that than print a flag on the box. What we control is the specification, the tolerances we accept, and what happens when something fails — which is that we replace it, for two years, without a form.
What comes next
Not much, and slowly. We would rather make four things properly than thirty things quickly. If you want to hear when the fifth exists, the newsletter is at the bottom of this page and it goes out roughly never.
GLATT
Designed in Berlin
glatt — German, adjective: smooth; even; without a crease.